Urbanite staff explains the project

Here is a video I shot to give you an inside glimpse as to the initial meeting our team had with Urbanite magazine. At this meeting in early November they shared the idea behind the Urbanite Project and its purpose. It was kind of different - they were very cautious not to add more than needed, they were extremely careful in their words as to not influence our ideas in anyway. When was the last time you were truly give a "clean slate" to create what you wanted with no strings attached? That's what this moment felt like - as if we knew we were embarking on a tremendous journey of excitement, optimism and innovation but with absolutely no direction!