Alex Castro of Urbanite "just watching this grow is..."

This was our last meeting at Urbanite headquarters. This video you hear from Alex Castro of the Urbanite about what it feels like to watch these ideas and teams come to fruition.

Final design is due - we are almost there

At this stage of the project we are meeting with the Urbanite team to give them our thoughts, images and our article (that's been revised several times into the wee hours :-). This video shows some of the process of actually designing the 2 page spread you see in the Urbanite magazine.

It's about 5:30pm, people are getting tired and anxious but Alex, the creative director at the Urbanite is yelling at us for not bringing our images trying to be nice and patient as we explain our ideas to him. He works quickly, like an artist and starts visualizing your thoughts and bringing them to life on the screen before you can even complete them - kinda weird :-) it's really a touch of genius at work!

How do we design this???

Here's a video clip showing some of the thought process behind the 2 page spread we had to create. The meeting was held at this beautiful site called the Woodberry kitchen which is located near the Urbanite HQ - not too far from the Woodberry light rail stop. Certainly a place you should check out - it really gave us the right setting to be inspired.